Naomi Wolf is considered to be an American feminist who believe that media products use woman as a source of attraction and believed that if a woman is used within media products, then it is more likely to sell.
She believes that women have been conditioned into aspiring to look like models and females who are considered to be gorgeous. She states that when women look at women within media products they will instantly compare themselves to the model on the screen or on magazines and they will pick out all of the negative aspects of themselves and will aspire to be like the women they see in media products.
When existing media products use females they will place them in poses that suggest female sexuality is replaced by the means of beauty and this shows that women are putting themselves in competition with one another, yet most women don't see their bodies as a source of pleasure.
In order to incorporate this theory into our work, we decided to use an attractive young female within our trailer and our ancillary tasks.