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Music Magazine Publisher Companies - IPC Media Company

IPC inspire/Media has more than 60 iconic media brands. IPC creates content for multiple platforms across, print, online, mobile, tables and events. IPC is the UK’s leading consumer magazine publisher they engage with 26m UK adults, almost two thirds of the UK women and 42% of UK men. They have an award winning portfolio of websites reaches over 25 million users globally every month.
IPC has three different publishing divisions; IPC Connect, IPC Inspire and IPC Southbank. IPC Connect is a mass market women’s division comprise including famous women’s weeklies such as, Now, Chat and Women; they also have TV entertainment brands including What’s on TV, TV Times and TV and Satellite Week and the good to known network.  IPC Inspire is their men’s portfolio. It uses a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mouse breaker and NME. IPC Southbank is their upmarket women’s division and compromise luxury fashion brands including Marie Claire and In Style, lifestyle brands including Women & Home and Essentials and home interest brands including Idea Home, Living and House to Home.

Music Magazine Publisher Companies - Bauer Media Group

Bauer Media is a division of the Bauer Media Group. This publishing company is Europe’s largest privately owned publishing group. The group is a worldwide media empire offering over 300 magazines in 15 different countries, as well as online, TV and Radio stations. Bauer Media is a multi-platform UK-based media group consisting of many companies collected around the two main divisions – Magazine and Radio, wildly recognised and rewarded as being industry innovators. Bauer Media is built on influential media brands with millions of personal relationships with endangered readers and listeners. Their strategies are to enable that they connect their audiences with excellent content throughout broad multi-touch point brand platforms, wherever and whenever and however they wish. Their wide portfolio of influential brands gives us advantages over pure play magazines or radio competitors. The Bauer Media Group is one of the most successful media companies in the world. Over 570 magazines, 300 digital products and 50 radio and TV stations reach millions of people around the globe. The company’s portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. Bauer uses a new global positioning strategy; the Bauer Media Group underscores its passion for people and brands. The claim ‘we think popular’ highlights the Bauer Media Group’s perception of itself as a publisher of popular media and provides inspiration and motivation to its more than 11,000 employees in 16 countries.

My Reader Profile

Reader Profile Research

Reader profile's are created by magazine companies so that they can have insight into their readers lives and interests. This allows the magazine company to understand what their readers are most interested in, meaning they can put things in their magazine which will more than likely appeal to their readers, thus selling more copies of magazines. This will then have a domino effect on the business and income of the magazine company.

Reader profiles find their data by either interviewing people on the streets and also online surveys. By stopping people on the street, you will find more detailed data and answers which could be useful as it means the company find out more about its audience, but unfortunately it is more time consuming and people who are busy or are in a rush will not stop and stand to answer questions. This is why they  create online surveys. The interment is highly popular and just about everyone uses it, meaning that the company will have a better chance of receiving more answers, also the online surveys are quicker as you can read the question at your own pace, as well as answer them at your own pace too. The only downfall to the online surveys is that the audience usually don't get to answer in detail (especially if it is a closed questionnaire- yes or no answers).

Reader Profile Inspiration 2 - IPOP